Beyond the Basics of Article Marketing

Everyone who writes an article will tell you they know how to create their master piece, however, once someone else starts to read the article they immediately will see places where different words or phrases could be used.  These difference are great if you want to use spinning techniques create unique content.  However, when those differences are related to common word usage mistakes the article spinner and on-line dictionary can’t help you.

Let’s look at several examples of the most common word usage mistakes:

Examples:
1. Lets vs. Let’s
“Let’s” is the contraction of “Let Us”.
“Lets” is used to show action.

2. Its vs. It’s
“It’s” is the contraction of “It is” or “It has”.
“Its” is a  pronoun. It is used to show the possessive form.

3. Loose vs. Lose
“Loose” shows a condition.  It is the opposite of tighten.
“Lose” is an action or a verb.

There are many such word usage entanglements in the English language to trip up anyone that doesn’t pay attention.  You can’t rely on your spell checker to find and fix these anomalies of our language.  Other common combinations of word usage include:

• Know  vs.  No  vs.  Now
• Effect  vs.  Affect
• Choose  vs.  Chose
• You’re  vs.  Your
• To  vs.  Too  vs.  Two
• I.e.  vs.  E.g. 
• A lot  vs.  Allot  vs.  A lot
• There  vs.  Their  vs.  They’re

 It’s easy enough to put any one of these combinations into your search engine and get a detailed explanation of each one.  Don’t be lazy.  Good grammar and word usage shows professionalism.  If English is not your primary language and you struggle from time to time then hire a writer.  Just put “article writer” in your search engine and you’ll find many possible writers.  You can have them write fresh articles for you or you can provide them with your rough draft and they’ll return you a polished English article.

The next most common mistake in writing English articles is Capitalization.  Everyone seems to have a different style where they use capital letters.  Let’s review some basic points:

• Capitalize the first word of every sentence.
• The personal pronoun “I” is always capitalized, including all of its contractions.
• Capitalize a proper noun such as the name of a person or place.
• Capitalize points of the compass only when they refer to specific regions.
• In a sentence ending with a colon, do not capitalize the first word if it begins a list.
• Capitalize the first word and all the words in titles of books, articles, works of art, etc. excluding short prepositions and conjunctions.

As you can see, grammar of the English language can be quite complicated even though world statistics have shown that it is one of the easiest languages to learn to speak.

In our next article, “Adding the EZineArticles.com Widget to Your Site”, we will show you how to add to add this widget in order to drive traffic to your site.  However, for now, let’s look at how you can integrate the Twitter in your EZineArticles.com profile so that each time your articles are approved a post will be made to  your Twitter account.

1. Log into the EzineArticles.com web site. Go to the Profile Manager then Edit Author Bio from the main menu.
2. Enter your Twitter account information into the fields “Twitter Username” and “Twitter Password.” This information is the same information you use to log into Twitter.
3. Submit an article.

That’s it. Your Twitter account will be automatically updated when your article is approved by the EzineArticles.com editorial staff and you will be listed here.

You can also find other niche experts that post on Twitter so that you can follow them in your Twitter account.

1. Log in to twitter.ezinearticles.com using your Twitter username & password. This is located in the left navigation.
2. Scroll down until you see the title Filter Options near the bottom of the left-hand navigation window. Below that is the Category button. Clicking on that button reveals a very powerful feature that will open near the top of the page: Filter by Category.
3. Clicking on the drop-down menu allows you to select your category of interest and also opens up a drop-down menu for the subcategories within that particular category. By picking a subcategory, you see only the EzineArticles expert authors in that specific niche who currently have their newly approved articles automatically posted to their Twitter profile.
4.  You can change the SORT order by Followers, Authors, Articles or Recent Tweets. The default sort order is by largest number of Articles.
This tool can help you identify the people in your niche of interest – both colleagues and competitors *without* having to surf each of their twitter profiles one at a time…saving you loads of time.

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Author:
Gregg Sterner at http://tjfy4008.ARTCLUST.hop.clickbank.net/
Don’t miss the first article in our series:
Basics Article Marketing Techniques
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